f BMW as it plans to sale its new brand “BMW Brilliant” to the market and it relations to the environment. For the case of the study a PESTEL analysis will be used to analyze economic, political, social, and technological factors that affect both the internal and macro-environment of BMW (Martinez et al., 2011).
PESTEL analysis
As indicated by Thomas (2007), when companies or corporations experience various changes in a multidimensional nature thereof, it is hard to know the outside environment and its uneven impact on the company's techniques/strategies. Such a circumstance would call for situation segmentation to be led so as to empower projection of the corporation's future nature's domain. PESTEL (Political, financial, social, Technological, Environmental and Legal) analysis consequently brings up the key drivers of progress that can effectively foresee the business nature's domain. PESTEL accommodated the examination of an organization nature (Hejiden, 2006).
Political factor
Political elements include the presumable government administrative measures, laws and limitations that influence the market by and large. In the automobile business, the presumable variables include: The rules and regulations that had influenced the automobile business touched on the ecological practices that were anticipated from any auto industry. Subsequently, all car producers were obliged to be thoughtful of nature's domain amid their assembling courses of action.
With respect to the political issues; regulations and laws are highly affecting the automotive industry. In the European countries as well as in the United States, increasing restrictions aimed at protecting the environment from pollution and other issues are being applied. Due to this, BMW as a company has produced hybrid automobiles such as “Brilliant” that does not poses any environmental tension such as pollution (Choi & Oh, 2010).
Government Policies
Foreign government tax ...