1.0 Introduction to Report The Masuba Japanese Restaurant is located at the commercial block of Taylor’s Lakeside Campus’ Commercial block. The Matsuba Japanese restaurant is the only restaurant that promote primary on Japanese food in the campus. Therefore, the purpose of this report is to study how the restaurants operate, solve issues faced by the restaurant to improve the quality of their service and also study the background of the restaurant. In this report contains the discussion about the operation of Matsuba Japanese Restaurant. Moreover, the report will discuss the problems and provide solutions regarding to the problems faced. The objectives of this report are to give additional solutions to the problems faced by the restaurant owner and how to further improve the situation and also the restaurant. 2.0 The Matsuba Japanese Restaurant 2.1 Introduction The first Matsuba restaurant was set up 16 years is to introduce Japanese food to Malaysia with the main purpose of earning profits. The Matsuba Japanese restaurant in the Taylor’s Lakeside Campus was set up in 2012 to promote and introduce Japanese food to the staff and students in the Taylor’s Lakeside campus. Moreover, the aim of the restaurant is to serve Japanese food at a reasonable price. 2.2 Background of the company The Matsuba Japanese restaurant was founded by the brother in law of Ms Ann which is the current manager of the Matsuba restaurant in Taylor’s Lakeside Campus. The restaurant starts up as a partnership business with the brother in law and a relative of Ms Ann. The restaurant begins their first operation 16 years ago in the year 1998 on their main branch at Sri Hartamas in Kuala Selangor. The restaurant has two other outlets, one is located in Selayang in Kuala Selangor and the newest outlet which opened up on year2012 located at Taylor’s Lakeside Campus. Currently, the main branch is managed by the brother in law of Ms Ann which is the main owner of the Matsuba restaurant. The Selayang branch is managed by the relative of Ms Ann and the Branch at Taylos’ campus is managed by Ms Ann herself. 2.3 Operating Hours The Matsuba restaurant of the Taylor’s Lakeside Campus operates from Monday to Saturday every week from 10am to 8pm. The employees hired by the restaurant are split into different shift of working hours, first shift starts from 10am to 3pm and the second shift starts from 3pm to 8pm. 3.0 The Matsuba Japanese Restaurant Marketing strategies 3.1 Products The Matsuba restaurant focuses on the appearance of the food served which is based on how the original Japanese restaurant did it. According to Griep (2010) “The three essentials of food presentation is good preparation and cooking techniques and visual sense.” The food served at Matsuba is very traditional as they followed how the Japanese served the food which captivates the original taste of the food. The Matsuba restaurant introduces new dishes to their customer based on the ingredients they can come across. For example, some ingredients can only be acquired on a certain season in a year. 3.2 Price The price of the food at Matsuba is relative cheap as they are determined by the cost of the ingredient obtained. The price is set at a price which is not regularly altered as they don’t wish to change the menu too often as it is too costly to do so. Moreover, the Matsuba Japanese restaurant also provides meals for their customers at lower price. This method is called the product bundle pricing which is defined as “the combination of several products and offering the bundle at a