they do not need, and place high value on having many things. A study was conducted on a Northeast college campus regarding social media usage. A class of 75 students was given sample questions that related to social media usage. Of the 75 students, 71 reported the use of social networking (96 percent). The study demonstrated that college students gain satisfaction from the use of social media. It gives the student a voice that can be heard on many levels.
Mentioned previously was the fact that college students are consumers. They want what is new and hip, many times not caring for the price. College students seek prestige, and to find this prestige many students seek social media outlets. Many chat rooms and blogs, for example, are constantly talking about new products and places to venture to. We here at Google must realize that college students are the future. They like information to be quick and precise, and they like something they can easily digest and respond to.

Product Category
Right next to social media, wearable technology is becoming one of the fastest growing industries in the market. Wearables are a new line of accessories that contain specific technology for any purpose. They can keep track of health related issues going on in your body, sync with your cellphone or computer to play music, take photos, surf the internet, or be used as a fashion statement. There are even wearables you can purchase for your pet! Besides us, companies such as Intel and Apple are major competitors in trying to get these new technologies into their line of products, while household brands like Under Armour, Fossil, and Citizen want these technologies put in their lines of apparel. The market for wearables is only getting hotter, and studies performed by major research firms have agreed: wearables are the next big thing.
The NPD Group is a market research firm that follows two categories in the wearable technology field: smart watches and...