zation. The senior manager implements succession planning where sequence of plans for PADINI’s future are discussed (Padini Holdings Berhad 2014). The senior management has full responsibility of leading, guiding and setting a strategic direction for the company and put the stakeholder’s interest as priority. (McMahon 2013). They identify principal risks of PADINI’s business and ensuring that their systems are all in place to monitor and manage the risks preventing the company from facing a crisis. They will oversee the progress and performance of the management and evaluate if the business are being properly managed.
Corporate Culture
Core value
Caring from the heart (Padini Holdings Berhad 2014)
Caring from the heart means every staff of the company must treat customers well by providing the best services. The staff must be able to present the organisation in a positive limelight through the services they render to the customers.
Culture
1. Speed: Padini ensures that it provides optimum resources to enable efficiency and effectiveness in its dealings.
2. Aggressive: Padini uses aggressiveness in its marketing strategies; this is done in order to capture a larger percentage of the customers.
3. Simplicity: Logo is typeface-focused. The logo is designed in a simple way to make it easier for customers to connect to the name and it is also service-oriented.
4. Staff empowerment Padini involves itself in training of the staff so that they would have a good understanding about the organizations’ values and culture and also train them on how to run the organisation’s services. It spends nearly RM345,000 in education and training employees.
Stakeholders
Shareholders
Customers
Media
Employee
Government
Corporate Resources
Human resources
Financial resources
Intangible resources
Tangible/physical resources
COMPETITIVE ANALYSIS
The competitive analysis is required to determine the strengths and weaknesses of Padini Concept Stores’...