competitors within the market, strategies that will provide Padini Concept Store with a distinct advantage, the barriers that can be developed in order to prevent competition from entering the market, and any weaknesses that can be exploited within the product development cycle.
The competitive analysis of Padini Concept Store will be done with reference to its strongest competitor in the Malaysian market which is Voir Gallery.
VOIR Holding Berhad - Strengths
Vior has a strong niche in the ladies apparel and according to a research report prepared by Protégé Associates; VHB is the largest player in this RM1.1bn market segment, commanding 6.5% to 8% market share. This percentage is commendable given the fragmented nature of the industry. Among the top 10 players, VHB commands 25% to 30% of the market size, reflecting the company's strength in the same market segment. Vior also has a strong brand name and diverse product ranges. VHB took a different path by introducing various Voir sub-brands that caters for a full range of female clothing pro...