Introduction
Google, founded by Larry Page and Sergey Brin, is a Fortune 500 company based out of Silicon Valley, California. Google is a pioneer, and with its start in 1996 with its first search engine “Backrub”, Google solidified itself as being just that. We here at Google believe wearable technology is the next big market that Google can help pioneer. The purpose of this report is to help Google Executives establish if it is feasible to market Google Glass to college students via social media. We researched through the Cal State University Long Beach Library Databases and used key words such as “wearable technology”, “social media” “consumer behavior”, and “college students buying pattern” to get us going. After studying our research findings we believe that it is feasible to promote Google Glass via Social Media.

Target Market
The expansion of social media through technology has unknowingly birthed a new generation, known as “Generation C.” Born after 1990 these Generation C consumers are truly digital natives. College students are the primary occupants of Generation C. They have unknowingly become the pioneers of modern technology and the use of social media. Many of today's marketing strategies are primarily based on Generation C. Statmats, Inc., a higher education marketing firm, suggests that technology is as familiar as a knife and fork to college students (2008). Sixty-nine percent of college students have cellphones and use them to watch videos, play games, and surf the Internet (Stamats, Inc., 2008). Studies have shown that this digital generation prefers to stay connected and multitask through the use of technology (Rawlins, 2008).
The high usage of social media by college students should not be seen as alarming due to the fact that college students like to be kept up-to-date, and in doing so; they have unknowingly learned to live in a consumer society. College students often buy new goods that ...